Thursday, March 27, 2008

Book Review: Societal Impact of Spaceflight

Want to get depressed as a space advocate? Spend a few hours reading historians and sociologists demolish your dreams. Or, if not demolish them, at least sweep them under a lot of scholarly rhetoric and call them into serious question. The book Societal Impact of Spaceflight is the result of a conference by the same name that occurred in 2006. I will confess to not reading all of the articles, but at least all of the abstracts. The sorts of questions one might reasonably expect to be answered are addressed, but not in ways that will satisfy the true-believers:

  • What impact has exploring space had on society?
  • What impact has space advocacy had on society?
  • Is space inherently a good or bad thing for society?
  • What will the future of society be as it expands into space?

A few things come across very clearly and very well from these papers:

  • The current (especially the NASA and NSS) visions for space exploration and development are especially American sets of beliefs, including a belief in the value of the frontier, the continuation of capitalism and competition into space, and a fundamental belief in progress.
  • Space advocacy itself has a great deal of utopianism about it--and this becomes even more evident as one considers how the idea of progress has been under assault since the end of Apollo. Wendell Mendell, a NASA scientist, even described space advocacy as a religious phenomenon. I would agree with this characterization, given my own life-changing decisions made after my "conversion" at an International Space Development Conference. This is both a benefit and a hindrance.
  • The specific outputs (spinoffs, technologies, societal benefits) derived from space-related activities, from satellites to humans on the Moon to orbiters flying past Neptune, are so intertwined with other Earth-based activities that they are very difficult to specifically quantify. For example, communication satellites are an absolute benefit, as are weather satellites. However, could one claim with 100% certainty that Apollo brought about the computer revolution or that satellites have led to a safer, less conflict-filled world, as the late Sir Arthur Clarke suggested? Not necessarily.
  • The emphasis on competition and national welfare that fueled Apollo have been replaced by a national desire for the space program to pay off in more tangible, identifiable benefits.
  • Space exploration itself continues to be difficult--so difficult, that it is difficult to foresee which ideas will commit nations or businesses to long-term exploration.

The book is divided into six principal sections: Societal Impact of Spaceflight in Context; Turning Point Impacts; Commercial and Economic Impact; Applications, Satellites, the Environment, and National Security; Social Impact; and Spaceflight, Culture, and Ideology.

The opening section consists of a single essay by Howard McCurdy, who is one of the eminences of the space history field, along with Roger Launius, who was an editor of the book. He compares the effort to find the impact of space exploration to the effort to explain the reduction in crime in New York City under the Giuliani administration: was it Giuliani's change in police tactics or simply a decline in the criminal-age population (see Freakonomics and The Tipping Point for these contrasting theories). They're both equally plausible, and thus equally suspect. Could one cause the other, or did one thing (Giuliani's policies) take advantage of something that was happening anyway (a decline in criminals)? McCurdy seems to be an enthusiast for space, but is still doubtful about its full impact. He believes that the images used to promote space reflect a great deal about who we think we are and where we believe we might like to go.

The last section on culture and ideology was of special interest to me, addressing as it does the various justifications that governments and space advocates use to pursue space. Drawing upon many of the luminaries of the space advocacy pantheon (Heinlein, Clarke, Zubrin, Sagan), these essays point to how advocates are not seeking a particularly new society, but rather use space as a way to expand current national values into a larger framework. In this way, conservatives might be more drawn to space expansion than liberals, especially if liberals are questioning the traditions being trumpeted.

And really the difficult part of this book is that I want to believe in the values that America used to sell the final frontier. It is incredibly difficult to "sell space" to entire generations who either don't know, don't care about, or don't like the values that make the space adventure so appealing to me. I'm not some Pollyanna who believes unabashedly in endless progress. It would be nice, of course, but such a vision must be fought for or at least preserved through hard work.

But that is the world in which we live: progress is questioned because it does not come to everyone all at once; capitalism is flawed; technology is looked at for side-effects before benefits; diversity, multicutluralism, and benefits to "targeted groups" are considered primary, not secondary requirements; "shared narratives" and appeals to national greatness no longer sell; and any critic with a computer and Internet access can throw out some wise-sounding remarks, and attempt to block exploration. If there was ever any doubt about whether the world view that gave birth to Apollo is dead, this book should put it to rest. That's a sad fact, but it leaves space advocates with a complicated puzzle: if the old narratives no longer sell, are we prepared to do what it takes to find new ones? And what will we do if those narratives result in uses of space that don't coincide with the visions of 50 years ago, when a U.S. President could naively commit a nation to "land a man on the moon and return him safely to the Earth"?

Wednesday, March 26, 2008

Miscellaneous Meanderings

I've been operating in a time-disjointed fog for the last three days thanks to the pills and cough medicine prescribed by my doctor. In those moments when my time-sense is not slowed, I'm just woozy, sort like a bad drunk without any of the wine first. The coughing has subsided, as have the fever, runny nose, and sneezing, so I'm going to take the shot that I'll be able to function tomorrow. The side effects are almost worse than the damned illness, but for the first day I was so tired anyway, it didn't really matter. 17 hours of nearly nonstop sleep. That has to be some sort of record, at least for me personally. Napping's about the only thing I can do. Reading science fiction didn't work because the words got lost in translation somewhere. I was able to read and answer some emails, but this is my first attempt at blogging in awhile. Right now, it feels like I've got a thick fog between me and the world. My brain commands my fingers, and my fingers respond after a 1-to-3-second delay. Best not be operating heavy machinery this evening.

Otherwise, in my semi-lucid moments, I've contemplated other variants of the Europe itinerary, including just going with a tour from Rick Steves' web site, or taking a cruise on the Rhine instead of the Rhone, but after due financial consideration, I'm back to the Ireland-France wine cruise-Rome schtick.

I find it somewhat amusing that Rick Steves offers package tours, given how much work he puts into writing books for the independent traveler. However, that type of tour might work for someone like me, who wants the convenience but doesn't want all the shepherding. The two tours that struck a chord were:

Best of Europe in 21 Days

Best of Europe in 14 Days

The problem, of course, is that neither tour includes Ireland. The 21-day tour did include both a river cruise and a wine tasting (separate activities). The 14-day tour falls within my ideal price range, but doesn't cover all the sorts of things I'd like. I can bring the 21-day tour in under $8,000 if I restrict myself to $100 in MI&E per day. The 14-day tour comes in at around $6,400, but again leaves out some things that are really cool about the 21-day tour. However, it's nice to have the option. Steves' tours at least promise quite a bit of free time, which I'd prefer. If the prices are this high for '08, I shudder to think what '09 will bring. Here's hoping for a falling euro.

The fog is about to take me to a sleepy place, so I guess I'll call it a night. Then we'll see what tomorrow will bring.

Sunday, March 23, 2008

Illness, Book Review: Europe Through the Back Door 2008

I've had a wicked-nasty cold for two days now. Came out of nowhere, though as near as I can tell, I was fine until I visited the new doctor's office on Thursday. Ick. Heavy chest, painful coughing, occasional fevers and chills, stuffed sinuses, and sneezing: have I missed anything? Okay, how about a "poor baby" for Mr. Bart? Okay, back to the writing.

I finished Rick Steve's primer on traveling in Europe. It all sounds like a cool concept: travel on one's own, head off the beaten track, save a little money. The reality has been a little different. Yes, you can save money on lodging if you stay at hostels or B&Bs. The problems with some of the hostels are: they have times when they're closed and curfews (I'm a little old for that, thank you), there's no quiet or privacy--it's essentially a dorm room--and very few amenities. Now bed and breakfast lodgings I can do. I won't be overwhelmed by the accommodations, but then I have to consider how much time I'm actually going to spend in the room in the first place. The best room I've ever stayed in was the Embassy Suites in Birmingham, and I spent maybe two waking hours there.

I'm also too old to book second class on Eurail. The magic age there is 26, which means another $120 or so on a train ticket. And no, I have no interest in camping. There's a rather broad range between "quaint lodgings" and "dive," and I'd like to think I can afford the former without dipping too much into the latter.

Air travel is also a concern. I'd like to think that five years of racking up frequent flyer miles would mean something, but apparently I don't spend enough to get the goodies. A responsible banker would give rewards for paying your bill, but I digress.

What I like about Rick Steves' writing is that it's engaging, no-nonsense, factual, and yet still optimistic. Along with the book, I also ordered an Ireland and Scotland DVD and a money belt, and as a result, I got a bonus DVD of his travel tips, which played out over three of his PBS TV shows. The DVD is a condensed version of the Back Door book, and takes the viewer on an idealized "grand tour," which covers 23 days and moves up and down the continent, from Amsterdam down to Italy and back up to London. Great concept, but some of the places he lists were not on my list, and some of the places I want to go are not on his list. In this case, the Ireland DVD was worthwhile.

He reserves most of his happy words about Ireland for the places I want to go (Dublin, SE Ireland, SW Ireland) and isn't nearly as passionate about the NW or Northern Ireland. It's quite obvious he's got the travel agent's natural tendency to spin some things, like "The Troubles." I'm sure Northern Ireland is quite lovely, but given Steves' obvious discomfort in talking politics, I can't help wondering how much of his talk was what one Alabamian called "eye wash and motherhood."

Steves has made quite a tidy business for himself, hunting down the quiet corners of Europe, to the point of forming his own tour company and no longer making those places quite as quiet. Still, he's right on this point: people unwilling to stay in a less-than-three-star hotel (I don't qualify, by the way) won't go there anyway. So places like Dingle Peninsula in Ireland and the Cinque Terre in Italy still offer an indepenedent traveler a taste of "real Europe" without the bus tour zoo.

I can't say for certain yet if I'm going to follow the independent route, but Steves' book provides the novice traveler enough basic information to get started. I still need help with logistics. Steves says he only uses travel agents for the transportation portion of his trips and books everything re: lodging or attractions by phone. Maybe, says I.

Saturday, March 22, 2008

Alternative to the Rhone Cruise

Oh, here we go: a wine and writer's retreat! That's just got to be good for me!

X)

Geneaology Surfing and Travel Agent Hunting

I've steered clear of the Ancestry.com and Geneaology.com sites for awhile now just because I didn't really see the utility of it. Do I care if I was descended from so-and-so royalty? No, but then the odds were pretty good that my family wouldn't be descended from rich people anyway. Why not? Well, if they were rich and powerful enough, they wouldn't have moved to America now, would they? Anyhow, I did finally find a useful reason for doing the research: I might meet them someday.

I got about two generations beyond Grandpa Leahy, and two generations beyond my Great-Grandpa Kliefoth, just because a) I was curious, and b) the breadcrumbs/records were there. The Leahy clan came from somewhere in Ireland, County Kerry or Cork. The Kliefoths (maternal grandfather's family) were from Mecklenburg, Germany. The Leahys came over to the U.S. in the late 19th century, the Kliefoths came over in the early 20th (1920s). There are other family strands to dig for, but the Leahys and the Kliefoths had the strongest influence on my life, so they're getting the priority search (so there, nyah!).

*
Otherwise, a coworker who'd been to Ireland about 6 years ago dropped off a big book of books and brochures from his trip. If I didn't have a stinking cold, I'd be reading that stuff right now. As it is, I'm just surfing because somehow it's less brain-intensive than trying to absorb the sites and history of Ireland. My quality reading time has been consumed by shopping for juice and soup, and naps.

Along similar lines, I took my dad's advice and started sifting through the list of travel agents from the United States Tour Operators Association. It is true what Rick Steves says: the travel/tour business is not set up for the independent traveler. It is d@mned expensive to try and wing it on one's own. My sister did a Europe tour in '01 (before 9/11, lucky her), and she thought that she had plenty of unsupervised time to suit her. She also appreciated the relative safety of being in a group. Being outcast from the herd on many an occasion in the past, being part of one is rather unfamiliar to me now. Safety? Never mind safety, will I have any quiet time AWAY from the group? Different priorities, I guess. Still, it would be helpful if there was some sort of package deal for mavericks like me, who want the convenience, but don't want the herding or hand-holding.

Travel agencies for Independent Travel (Ireland)
www.eeitravel.com
www.trafalgar.com
www.brendanvacations.com
www.covacations.com
www.vaxvacationaccess.com
www.deltavacations.com
www.generaltours.com
www.der.com
www.booktravelbound.com
www.abercrombiekent.com
www.celtictours.com

Travel agencies for Independent Travel (France)
www.generaltours.com
www.raileurope.com
www.travcoa.com
www.der.com
www.vaxvacationaccess.com
www.moorings.com
www.eeitravel.com
www.celebritycruises.com
www.avantidestinations.com
www.sunnylandtours.com

Travel agencies for Independent Travel (Italy)
www.generaltours.com
www.raileurope.com
www.travcoa.com
www.celtictours.com
www.vaxvacationaccess.com
www.cietours.com
www.eeitravel.com
www.go-today.com
www.avantidestinations.com
www.sunnylandtours.com

Just for fun, I reworked the itinerary again, this time doing Ireland-Italy-France. The flight from Paris back to the States was cheaper, but that difference was more than made up by having to take a train from Shannon to Dublin and then a plane from Dublin to Rome, so the previous plan is still pretty much in place. However, I did reprice things to see what it would cost if I stayed in B&Bs in Ireland and Rome, and the price was just staggering when one includes MI&E. Ye flippin' gods. Guess I'll have to break down and find a travel agent who will put up with me...after I'm healthy again, of course.

Thursday, March 20, 2008

Europe: Tour or Independent Travel?

The internal discussion continues: buy a package tour or go it alone? Today I came up with draft 4 of an itinerary, this one involving driving myself through Ireland, flying from Shannon to Paris, and the rest being pretty much as before. The assumption being, I can overcome my mediocre driving and learn to drive temporarily on the left. I'd also like, perhaps, to find some of the Leahy family, since that's much of the point of going to Ireland if I'm an Irishman, isn't it?

I'm reading Rick Steves' Europe Through the Back Door 2008, and it's only encouraging my ill-mannered habits of going it alone. He's pegging lodgings at about $100 per night, which seems about right, when you throw in the single supplement and the $1.56 value of the euro.

I'm taking my MI&E (miscellaneous incidentals and expenses) costs from the Department of State. The domestic GSA rates always ran a little high for me, but they still provide a reasonable estimate of what one can expect to spend per day. I don't eat big meals all the time, so that's a cost-saver. Souvenirs are also not a big favorite, especially since I'd have to carry a ton of cr@p around across three countries. Of course there will be the occasional splurge (case of wine from France anyone? Waterford crystal, perhaps?).

Otherwise, I'll be more concerned with the occasional decent meal and writing supplies--oh yeah, and laundromat stops. The big rule seems to be "pack light." This is a reasonable request, given that there's only one of me. I shouldn't be bringing enough supplies to support Patton's Third Army, just little ol' me. And laundry machines can't be that hard to figure out overeas. If I can restrain myself down to $100 a day for MI&E, I should be all right, on average, but I should have enough in reserve for the occasional wild moment of extravagance. I also must be mindful of tourist stops, historic site admission, and the like. Oy! Maybe those per diem rates weren't so outlandish after all.

The research continues.

Tuesday, March 18, 2008

Requiem: Arthur C. Clarke

Another science fiction legend has been lost: Sir Arthur Charles Clarke, 1917-2008. I wrote about Sir Arthur awhile back. He is one of my favorite SF authors and had a great deal of influence on my views of the future and my writing when I was first starting the practice.

The reasons I like Clarke's writing are easy to understand if one knows me well enough. He had a gift for the English language (one would hope so, him being a Brit). He believed in a positive future, and felt that not only was there life "out there" among the stars, but that it was benevolent and had wise things to teach us.

I can quote a few Clarke lines from memory, but the one that struck me closest comes from 2001: A Space Odyssey (and is repeated in most or all of its sequels):

And because in all the galaxy they could find nothing more precious than Mind, they encouraged its dawning everywhere.

Clarke was also adept at conveying a"sense of wonder," which many SF fans crave when trying to image worlds beyond our own. And like several of his peers (Asimov in particular), Clarke's future worlds were somewhat like Disney World: you knew you were going to enjoy it, you weren't going to get a lot of danger or violence, and you might expand your mind a little (scratch that--in a Clarke story, you were guaranteed to expand your mental horizons). Clarke was also quite the atheist. I hope the Powers That Be don't hold that too strongly against him in the afterlife. He brought joy to a great many people.

Monday, March 17, 2008

More Travel Sites

From an article on single travelers...

http://www.cstn.org/
www.tauck.com
www.intrepidtravel.com
www.generaltours.com
www.countrywalkers.com

Sunday, March 16, 2008

OmegaCon - Lessons Learned

I have to give OmegaCon two ratings, one for my personal experience and one for my professional experience. I did, after all, attend with ulterior motives: I was looking for ways to reach SF fans in such a way that they'd become more interested/involved in space advocacy, which is different from fandom. Personally, I had fun. But then I don't mind talking SF with like-minded fans or dressing up like a damn fool as a means of joining the fun. Professionally, I have a lot of thinking to do. A comment from Ben Bova, who is both an eminent SF writer and space advocate, gave me pause. I explained my mission, more or less, saying, "There are more SF fans than space advocates. How do we get all these folks to be advocates?" He smiled and said, "I have no idea. I've been trying for 50 years. If you figure it out, let me know." How scary is that?

I wasn't nearly as pushy at this conference as I could have been. I'm probably more comfortable dealing with people my age or older, and maybe half the con was under 30, and as a lady in the elevator said, they were more interested in costuming and playing video games. I did talk to a couple of Xers and listen to a lot of people in and out of my panel sessions, and here are the "magic words" I heard in passing:
  • "It needs to be fun."
  • "NASA is too stodgy."
  • "A lot of people are more interested in the commercial aspect, even if it's from the self-interest angle. They're imagining themselves going up into space. You can't do that with NASA."
  • There was a lot of concern in the Moon, Mars, and Beyond track about the progress the Chinese were making and what, if anything, NASA was doing about it. (Answer, given the current administration's budget and priorities: zip.)
  • One gentleman was upset that there were no official Ares I or Ares V model rockets available. This same person felt the commercial space thing was "dangerous," as it could lead to a de-scoping of NASA if proven successful.
  • A couple of SF editors and writers expressed the opinion that commercial industry was better equipped to handle space transportation issues. I noted that those expressing such opinions were Xers like me. There is a strong libertarian streak in a lot of hard SF (begun by Heinlein), which probably feeds the libertarian ethos in some aspects of the space advocacy community today.
  • Nanotechnology was of much greater interest than the space program. What, if anything, is NASA doing with nanotechnology? Ah, the glories of Google. Ames Research Center is working on this stuff. Is there any way to incorporate nanotech into Constellation?
  • There were a couple of rooms full of kids playing video games. NASA is taking steps in this direction, but one hopes that those steps will be taken in the company of people who have actually played video games.
  • The discussions I had with the English professors was interesting, as one of them suggested that their students, despite getting a lot of PC miseducation, might still get behind space exploration if it was doing things that were relevant to them now, like global warming or energy production. Is Constellation set up to do that? No, not necessarily...

These answers shouldn't really come as a surprise. If SF fans are into exciting adventures that either offer hope for the future or expand their horizons, surely the space program can offer them both, right? Um...well, maybe. I mean, I think going to the Moon, Mars, and beyond is cool, but if you want to sell space to the more hard-headed pragmatists out there, even the SF fans are going to want to know that the space program is about more than just keeping the existing infrastructure employed.

The challenge, of course, is that NASA has such a limited range of control over its destiny. On the one hand, advocates are saying, "If you guys do something cool, we'll support you." Meanwhile, the reality is that NASA can only do something cool if the general public persuades the nation's elected officials that they want to see them done. Thus the chicken and the egg face off once again.

*

From a freelance writer point of view, I picked up some useful information in the event I ever find the time/inclination to write SF professionally. Some choice bits of intel include:

  • "If you have a manuscript [novel], expect that someone will hold onto it for two years."
  • "No simultaneous submissions."
  • "Writers must know the business end of writing."
  • "About half my money goes toward taxes." --David Drake
  • "Set up a post office box to force yourself out of the house." --Drake (again)
  • "I've written more books under pseudonyms than under my real name." --Mike Resnick
  • Most of the best paying professional magazines are now online.
  • SF is now taking over all forms of entertainment and is becoming part of the mainstream.
  • "Knowing what to steal is a lot of this business."
  • "The greatest threat to writers isn't piracy, it's obscurity." --Cory Doctorow (quoted, he wasn't at the con)
  • "Don't write according to trends. By the time it's a trend, it's already dead."
  • Gen Xers seem to have taken over the editorial chores in the SF world.
  • Listening to the science professionals talk in the Hard Science track made me realize why I'm an English major. Some of that stuff just zoomed over my head.
  • Cover art matters a great deal in the ability to sell a book. The writer often has little to no control over the cover art.
  • There are more than 2,000 new books every year in the fantasy and science fiction genre.
  • Books generally remain on the shelves 30-60 days.
  • Borders distributes books based on national sales numbers. What this means in practical terms is that they will buy the same number of a particular author's works for every location despite local or regional increases or decreases in interest.
  • "If you're going to get rejected, it'll happen immediately." --Eric Flint
  • Publisher consider a hardcover book doing well if it sells 70% of its print run; 55% for paperbacks.
  • Entry into the fiction world is determined by writing quality; entry to the non-fiction writing world is based more on credentials.
  • When dealing with agents, don't pay reading fees. "Money should flow to the writer."
  • Editors see agents as "bastions holding back the slush pile."
  • "Most of the bestselling authors at Baen came from the slush pile.
  • Editor Lou Anders on deadlines: "I have fake deadline one and fake deadline two."
  • American authors earn more from American customers buying books from American publishers than from American customers buying editions of their books from overseas.
  • There are mixed opinions about self-publishing. Aside from one writer, most of those who have sold through large or small presses believe that self-publishing works against you.
  • Agents are valuable because they know the market and have the contacts necessary to get stories into the hands of the right editors.
  • "Make sure you understand your temperament and get along with your agent."
  • It's okay to check back with an editor after a six-month gap if your manucript hasn't been rejected right away. If a story hasn't been rejected right away, it goes into a "guilt pile." Those are the stories that are good enough to survive the first cut ("Editors are looking for ways to eliminate you up front"), but not urgent enough to be read right away.
  • The top performers (Stephen King, J.K. Rowling, etc.) get the most attention because they bring in most of the money. First-time authors are an unknown quantity, so the system is not set up to support them until they become a known quantity.
  • Conventions are a good opportunity to meet fans and sell a few books, but they are not a cost-effective way of selling a lot of books.
  • "Opinions are like assholes: everybody's got one." Publishing industry corollary: "Editors are assholes, but everybody wants one."

Book/Story/Reference/Web Site Recommendations

Edward Bellamy, Looking Backward
Murray Leinster, A Logic Named Joe
David Louis Edelman, Infoquake
Dean Koontz, Lightning
David Walton, Terminal Mind
Joy Ward, Haint
Baen Free Library
Jodee Blanco, The Complete Guide to Book Publicity
Miss Snark
L. Sprague DeCamp, The Incomplete Enchanter
Travis Taylor, Warp Speed, One Day on Mars, Von Neumann's War, and Quantum Connection
A.E. van Vogt, World of Null-A
Fred Hoyle, October the First is Too Late
Hal Duncan, Vellum: The Book of All Hours, Ink: The Book of All Hours
SFWA.org
Steven Erickson, The Malazan Book of the Fallen

OmegaCon Pictures and Comments, Day Three

I didn't take nearly as many pictures on Sunday as I did on the first two days. Like most conventions, things calm down after the traditional Saturday blowout. I did manage to snag a picture of these two nice young (28ish?) ladies, Emily and Sarah. We got to talking in the hotel bar on Friday night, and come to find out they were both English lit majors--Ph.D.s and teachers no less--so we got to chatting about literature, SF, what have you. They're striving to write in the fantasy field. We also talked a bit about why Gen Y doesn't give a flip about exploring/settling space. Their explanations did not give me much hope. Apparently any hint of "colonialism" is considered racist, supremacist, etc., even if there are no natives on the Moon or Mars. The current generation of college students is also getting fed a lot of propaganda about how humanity is destroying this planet, and that extending human civilization out to other worlds would be polluting those worlds as well. I don't think they necessarily believed that, but that's what their students are thinking. Ye flippin' gods. Anyhow, I got a couple of business cards, so maybe I can ping them later for more on the Gen Y thing. There's got to be a way to reach those kids...













Apologies--another lousy picture. This was one of a troupe of bagpipers we had playing at random intervals during the con. I seem to recall that her last name was Ryan. We got to talking briefly about Irish heritage during the Saturday evening fog. Nice lady, but I have to be in the right mood for bagpipes, and I think the right mood for bagpipes would be a funeral, in which I was the corpse.













I asked this gentleman if he would mind having his medical condition documented for posterity. He agreed. I recommended that he steer clear of eating spaghetti.













Books a Million had a pretty good-sized booth in the Dealers' Room. They were selling lightsabers ($100 if you had their discount card) and miniature R2D2s. This little guy stood maybe 12 inches tall, but he made all the right beeps and whistles.













I saw this Jabba the Hutt on the local Star Wars fan club table. Near as I can figure, Jabba is wearing a grass skirt so he can attend his hula classes later. Otherwise, I'm drawing a blank.












That's all for pictures. The rest will be covered in a follow-up posting on lessons learned.
OmegaCon Pictures and Comments, Day Two and Movie Review: Yesterday Was a Lie



The next "big event" for the morning was a 30-minute session with Peter Mayhew talking and answering questions about his experiences with Star Wars. I took a couple pictures of the crowd because it was instructive. This was one event in one track at this convention, and they probably had around 200 people in the room. My last space advocacy con had 200 people at the whole event.

























Tiny horns seemed to be a "costume" of choice among the otherwise-normally dressed.

























This kid put a lot of work into his costume. A shame I couldn't keep my camera steady. Thus my career as a writer, not a photographer.
























Another costume too real for its own good. SF author Mike Resnick didn't understand why so many people were trying to imitate/live in George Lucas's world ("which is not science fiction," he was quick to add) "when there are so many other worlds they could create on their own...but then I wasn't [part of] a generation raised on television."



























The gentleman in the wheelchair was named Lightning Bear ("I'm a Native American, in case you didn't know"). Apparently, he had a couple of extra roles as a Storm Trooper in the original Star Wars and a Scout Trooper in Return of the Jedi. Both of these men looked a little worn out to be doing the convention thing. Mr. Mayhew, who is a very tall (7'4" in his youth), hobbled in on a cane and just had that "God, will you people stop making me go to these things?" expression that you see on the Trek actors occasionally. I have a lot of notes written during his talk, but only a few one-liners stuck out as being worth sharing:


  • "I keep getting taken for Howard Stern, for some reason."

  • "I used to be 7'4". You shrink."

  • "Most of our lunches [during the making of Star Wars] were liquid."

  • "I was told [on the Endor set] not to go off set in costume. That was apparently Bigfoot country."














On my way upstairs to the Hard Science track (the track I was assigned to), I heard the following comment in the elevator: "They're just geeks. All they know how to do is costume and play video games." I was tempted to respond, but why bother?



As I was eating lunch, I saw this trio of little 'uns practicing some sort of Riverdance routine in the lobby. They were quite good, from what I could see of their practice. I missed the actual performance. C'est la vie.










The image below is a nice shot of the Sheraton atrium. Being somewhat acrophobic, I was quite happy that my session was only one flight up. The fourth floor also provided some good bird's-eye views of the various alien life forms. Vader's 501st Stormtrooper Legion, Alabama Garrison, was there in force, along with several other creatures that you had to catch quickly, if at all.























Prior to my first panel, "Flying Cars and Ray Guns: Where the Hell Are They?" The track chair, Travis Taylor, and a couple of scientists (Dr. David Finkelstein and Dr. Perry Gerakines, below) got into a rather vigorous debate about the nature and purpose of quantum mechanics.












No one was rude, but you could tell that this was still contentious territory among scientists. I confess to being less well-educated than I should be about such things. Most of us are acquainted with "classical physics," which deals with issues like gravity and motion, which can be seen with the human eye. However, when you get down to the atomic level, there's a whole new level of events going on that is not nearly so neatly explained or described. Indeed, the nature of the discussion between Taylor and the other two panelists was on whether quantum mechanics was used to describe or explain phenomena at the atomic level. The argument was largely semantic to me, and the three men seemed to agree on some interpretations of QM, but applications were hazy, and issues like string theory, which is seemingly elegant, but untestable. Despite the rather esoteric nature of the discussion, the room was mostly full (50 people). More than half of those folks cleared out when it came time for my panel, which was irritating but beyond my control, unless I barred the door.


For my session, Dr. Finkelstein left, I took a chair, Perry remained, and Dr. Laura Edwards, a nanotechnologist joined as well. One thing about panel sessions is that they go very quickly. No formal presentations, just a bunch of folks sitting at a table in front of the room. We introduce ourselves, have some discussions about our opinions of the subject, and then kick it out to the audience for any questions, which leads to more questions. I'm not sure how much folks got out of this session. There was a similar discussion on Friday on the ability of SF to predict the future. My personal view, which I naturally shared with the group, is that SF is much better at predicting technological and sociological changes. For example, SF easily predicted the development of rockets, but missed the invention of the transistor. An early work by Edward Bellamy, Looking Backward, predicted powered flight, but it was via zeppelin, not heavier-than-air craft, and women in his imagined future were still not allowed to vote. Et cetera. Fun discussion, at any rate, though as the only non-scientist on the panel, I was definitely in over my head when they started talking about specific applications of this or that. My fault for getting degrees in English and jobs in marketing.


After the panel, I wandered back to the literary track, where a trio of writers I hadn't heard of before--Haley Elizabeth Garwood, Joy Ward, and Louise Marley--talked about writing "across genres." One of the more useful items in this discussion was on the content of a query letter:



  • Here's my [story] setup

  • Here's my character

  • Here's their problem

  • Here's what happens in the first 50 pages that will hook you

I'll get more into lessons learned after I get through the daily summaries, but there was some really good stuff in this session that I took to heart as a writer. Looking back, I probably should've made a better effort to attend some more of the sessions on writing. I was very diligent about attending the sessions on the business angles of things, but someone less so about mechanics; and those, after all, are what have kept me from writing sellable SF. Fortunately, I'm a) a reasonably decent nonfiction writer, and b) very persistent. (In fact, an editor in another track quoted Calvin Coolidge on persistence, a lesson I've definitely taken to heart:



Nothing in the world can take the place of Persistence. Talent will not; nothing is more common than unsuccessful men with talent. Genius will not; unrewarded genius is almost a proverb. Education will not; the world is full of educated derelicts. Persistence and determination alone are omnipotent. The slogan 'Press On' has solved and always will solve the problems of the human race.


One of the funnier lines from the bridging genres session was, "If you want to start a fight at a romance convention, tell someone they wrote a 'bodice ripper'."














And so, having promised myself (and the lady herself) that I would do so, I headed for the screening of Yesterday Was a Lie, starring Chase Masterson. One of the reasons I gave this movie a shot, aside from its concept (altered states of reality, SF-film noir) was that James Kerwin, the writer/director, was an astronomy minor, and so knew what he was talking about, at least in theory. Brother, did he ever!

This was a seriously amazing movie. Way too smart for Hollywood, which is probably why it's had a hard time getting into some film festivals. Try this for a multi-layered movie: you've got a black-and-white film noir with dark, brooding cinematography to match anything made "back in the day." You've got a troubled, hard-bitten female detective who's having seriously bad cases of deja vu or disjointed experiences that come out of nowhere. You've got a mysterious man who appears to hold the secrets to all of this. You've got Peter Mayhew as an equally mysterious, dangerous figure. Somewhere in the mix, you've got a love story. And yes, you've got Chase Masterson starring as a lounge singer with many other roles to either help explain things or make them muddier, depending on how you interpret the dialogue. I should stress that this story is set in the present day, but it still has a lot of '40s technological artifacts, like analog telephones, old cars, and snap-brim hats. However, items like computers bring us back to the present. Thus it is what it is: a purposeful homage to film-noir set in the present day. The tone and style might evoke Raymond Chandler or The Third Man, but the story structure is more like something by Alfred Bester. As a piece of science fiction filmmaking, Yesterday Was a Lie is superb.


However, being a relentless critic, there are a couple of things that I didn't like, but they are minor, and one of them eventually corrected themselves. It took awhile to warm up to the lead character actress, Kipleigh Brown, who plays the grumpy, and at times frumpy detective, Hoyle. The '40s fedora and baggy suits don't (shall we say) suit her, but that costume isn't seen after the early part of the film. The whiskey-drinking, cigarette-smoking tough-gal act struck me as a tad ridiculous, but this, too, seems to be shed as the story develops. I asked the director afterward which scenes were shot first, because it seemed as if Brown gradually became more comfortable with the role.


The other challenge of the film is that it is, as I told the director, simply too smart for Hollywood. As a science fiction fan and occasional fan of old movies, I got it. Hell, I loved the concept! However, I might be a very niche audience. You have to be comfortable with nonlinear time-travel stories (which this isn't, really, but it's the closest I can come to explaining it without blowing the whole thing). And the concept is very high, the sort of thing that SF fans read SF for: to expand our minds and horizons. As such, it is entertainment of a specific type for a very specific audience. You either dig it or you don't. (I recall Ms. Masterson saying, "I love you guys!" as the audience debreifed afterward and was getting the whole concept. Apparently a few people had told her or the director, "I don't get it.") I hope like hell someone picks up this film and distributes it because it deserves better treatment than it's received so far.


















My second panel was "The Moon, Mars, and Beyond," which featured Travis Taylor (again), Les Johnson (a NASA guy who was there on his own dime and accord), and me. One thing I discovered is that I'm not nearly as glib or smooth about explaining the Ares Project as I'd like to think, as my brain got ahead of my tongue in a few places, but I think I got in all the points I wanted to make (we're not remaking Apollo, we'll be doing things we haven't done before, etc.). Another problem, however, is that the new presentation I was given to use does not play nicely with Microsoft Windows Vista. Something new for the graphics people to work out. The picture below is Travis after a full day of track speaking, the poor guy. We had maybe 15 people in our track after (again) a full-room discussion on nanotechnology. So apparently nanotech is worth 50 people's attention, but the Moon, Mars, and beyond are not. Frustrating, given a conference of 4,000 people.






































After finishing up with the second track, I headed for the car so I too could participate in the traditional con silliness. Imagine Indiana Jones if he spent more time teaching and snagging donuts from the teachers' lounge and somewhat less time on the road running from Nazis...









































Everything after this is strictly the result of running loose with a camera and some adult beverages. I did restrain myself, as I was staying at the Embassy Suites a few miles away, not at the con hotel. Perhaps that's just as well.





Remember: "Quien no sabe" is Spanish for "He Who Knows Nothing."




























































Duff Man showed up for a few brews. Oh, yeah!









































These two were so much fun, they got their picture taken. The guy was "a reaper," he said, without specifying if he was the head Grim Reaper in Charge (I think I saw him in the OmegaCon Tavern, though). The girl was "an evil fairy." Nice.







































Unless I'm out of it completely, I believe this is a grown man dressed up as one of the Mighty Morphin' Power Rangers. But then I showed up as Indiana Jones; who the hell am I to talk?





































































































This hallway party called itself "Bedlam." The big gent in the white-and-blue shirt and black cowboy hat was the King of Bedlam, and everyone else was part of the court. When I introduced myself, I was dubbed Court Archaeologist. You just can't get this sort of entertainment at a NASA conference.


































The ribbons holding this girl's top on were attached to a set of eight rings pierced into her back. Yee-ow!






































I visited the gaming room briefly and caught Darth Maul and this Twi'lek deeply engaged in one of the games.


































Much to my dismay, my flash was not cooperating in the Tavern, so this is the only good shot I have from the Masquerade Ball. However, if you look carefully, you can see the Lone Ranger, Wonder Woman, and (best guess) Captain Morgan. Every time he passed by, I wanted to place my foot up on a railing somewhere.
















And that, dear reader(s), is what a Saturday night at a science fiction convention looks like. Welcome to my world.
OmegaCon Pictures and Comments, Day One

I spent the weekend at OmegaCon in Birmingham, Alabama. Overall, I'd say I had a good time. However, it's been 16 years since I attended a sci-fi convention. I'm more at home with the space advocates now, I suppose. SF is what got me into space advocacy, of course, but somewhere along the line I made the transition from SF fan to advocate. I wanted things to happen in space now, and I wanted to be a part of it.

For those who have never attended an SF con, understand that SF is a rather "big tent," encompassing as it does hard science fiction (what most people think of when they hear the label and say "I don't like that"); space opera (things like Star Trek and Star Wars, which are space opera, not science fiction); fantasy (Lord of the Rings, Harry Potter, and a variety of swords-and-sorcery epics); horror; paranormal studies (ghosts and spirtualism; role-playing games (RPGs) based on existing or completely new SF/fantasy worlds; American comic books like Batman, Superman, Spider-Man, etc., and Japanese anime.

When you go to a con, you have to be in a receptive and reasonably bright frame of mind because the audience tends to be very bright, very creative, sometimes introverted, and often not supreme examples of physical magnificence (I place myself in this category as well). The costuming is often the most entertaining aspect of a con, so those are the pictures I captured most often. And so, on with the show. What I'll do here is run Day 1, Day 2, and Day 3 pictures, and then a fourth entry on my concluding thoughts from the con, as I did go there with a few specific tasks in mind.

This was my first encounter with a costumed fan: a Stormtrooper in a kilt.








The dealers' room (sometimes called the hawkers' room) is where you can find SF book and prop vendors, as well as celebrities who are there as guests and sometimes there to hawk their latest project or movie. Richard Kiel, whom I remember best as Jaws in some of the Roger Moore James Bond films, was there, as was Richard Hatch, who starred in the original Battlestar Galactica and has a recurring role in the new version. Hatch was selling a new RPG. I didn't get his picture because I must confess to not being THAT big a fan. I did plunk down a twenty to get Chase Masterson's autograph. I liked her from Star Trek: Deep Space Nine, and she's now got a role in the fan-made Trek movie, Of Gods and Men. I also got the autograph because she's just plain gorgeous. More on Ms. Masterson later.









Here's a superhero you don't see very often: The Phantom, which was a pretty decent comic book that nearly got killed by Billy Zane's godawful acting in the live-action movie. You don't realize how bizarre some of these outfits are until you see them face to face. Mind you, this guy did a good job with it, but you've got to wonder what the original creators were thinking when they first came up with this getup.








The dealers' room is also a great place for buying supplies for RPGs, like Star Wars.








I have no idea what these two dolls in the middle were, but they were creeping me out.









Another superhero among the stacks: Green Lantern. This guy got interviewed by the local Fox News affiliate.









The hawkers' room is also a good place for the weapons fetishist. The two weapons below were the most ornate that I saw. I'm sure they help make particular costumes more complete; I just have no idea which ones.

















And, of course, what con would be complete without a light saber?











Outside the hawkers' room, this gent was part of the group Starship Lexington, which is also producing fan films on the Internet.












As a fan of Firefly, I couldn't resist talking to the kids at the Dixie Browncoats table. There they were selling a couple of Hawaiian shirts, a common costume item for the Firefly's pilot, Wash. The first time we saw Wash in the show, he's playing with his toy dinosaurs, which he keeps by the helm. The back-and-forth of Wash's play is worth repeating, or the next picture will make no damn sense whatsoever.

Dinosaur 1: (Calm, somber voice) "This is a good land, and we shall call it...This Land."
Dinosaur 2: (Nasty voice) "I think we should call it your grave."
Dinosaur 1: "Ah! Curse your sudden but inevitable betrayal!" Wash then sets Dinosaur 2 on Dinosaur 1, with the betraying dinosaur making growling sounds and Dinosaur 1 bellowing, "Oh, dear God!" (Another attack.) "Oh, dear God in Heaven!" All the time, Wash's voice doesn't waver from its sonorous calm. At this point the toy dinosaur melee is broken up by actual ship's business. This is just one of the quirky little bits that made the show so damned entertaining.
Anyhow, Wash, in addition to playing with dinosaurs, wears these loud shirts. The Dixie Browncoats had "Curse your sudden but inevitable betrayal" imprinted on the front and an image of a dinosaur head imprinted on the back. I had cash in my wallet, and an evil urge to spend it and so, yes, the inevitable happened...











Some costumes are harder to explain in a science fictional context, like the numerous pirates walking about. This young lady did, however, have her arm festooned with a couple of small dragons, thus fitting in nicely with the fantasy motif.








Below is one of about a dozen RPG boards set up in the RPG room. To be clear, some of these games are straightforward board games, like Axis and Allies, while some involve play-acting in connection with a variety of dice, which determine the success of various efforts.









After meandering the hallways for a bit, I attened some panel sessions that were of interest to me. The lady below is Andrea Dean Van Scoyoc (http://www.thelosttheforgottenthedamned.com/), a funny but rather opinionated horror writer. She had several tales to tell about her wars with the traditional publishers, and is one of those exceptions in the business, as she managed to work her self-published stories into bestsellers--something almost unheard-of in the business. She was proving that it could be done, but it also sounded like she had fought a lot of battles and worked as hard or harder on the promotional aspects of her work as the writing itself. (And here I must confess that I haven't read her writing, so it's hard for me to judge that specific point.) All I'd say is that if I ever get the urge to get something written, I'll try the traditional route of submit-wait-submit-again until I get fed up. At which point I might end up following Van Scoyoc's path as well.









Another pirate. No dragons to be found, she was just too cute not to photograph.









These two dudes were members of a band called Coyote Run. Their outfits consisted primarily of leather and kilts. I asked them how many competitors they had to skin to make them. They seemed to be amused. I only heard a little of their music, but it's sort of like Off Kilter, who I heard at Epcot a few times: rock 'n' roll + bagpipes.









Bat girl and kitten girl. Again, hard to resist.










I attended a session on authors using pseudonyms. The reasons authors used them were varied and instructive. Ann Aguirre (below, left) used different names for her fantasy and romance work to keep the names' "brands" separate. Why? Because often readers have a mental block about a particular writer changing genres, so it's just easier to just use a different name (imagine, for example, finding your favorite romance writer's name on the mystery shelf, taking the book home, and discovering that s/he had written a hack-and-slash serial killer novel). Mike Resnick, a Hugo- and Nebula-award-winning author (below, right), has written something like 300 books, 150 of them under a pseudonym of one sort or another. He says he finally stopped using pseudonyms when he started writing stuff he didn't mind other people reading under his own name. Other famous authors have used pen names while learning their craft (Robert Silverberg and Harlan Ellison are two of my favorites). Silverberg, for example, once filled an entire magazine with his stories, but used half a dozen pen names so that all the stories weren't "his."









Returning to the subject of Chase Masterson, she was promoting a new indie SF film she was starring in called Yesterday Was a Lie. Friday night, she, the director James Kerwin, and her costars Peter Mayhew (better known as Chewbacca) and John Newton (who has been a regular on shows like Melrose Place and Superboy) were there to talk with SF fans about the movie without any of us seeing the film. Mind you, they did have a preview to show us, which they cued up after some difficulty. After 10:30 at night, I have to confess that my level of patience was pretty low. However, I was sufficiently intrigued by the concept that I was determined to show up. A science fiction film noir? How often do you see that? More on the film in the Day Two summary. But suffice to say here that I'm glad I took the time to see it.


James Kerwin (left) and Chase Masterson








Peter Mayhew









James Kerwin









Chase Masterson and Peter Mayhew

John Newton







Thursday, March 13, 2008

Marketing Space to Science Fiction Fans

This might sound like a slam-dunk. After all, "sci-fi" fans are all into Star Wars, Star Trek, Battlestar Galactica, and Firefly, right? Well, yes and no.

I made the transition from SF fan to space advocate around 1997, when I attended a space advocacy convention--which is different from an SF conference in that it is smaller, more technical, and slightly more focused in its emphasis. An SF con encompasses anything from paranormal activities and UFOs to fantasy writing, costume designing, and hard science/engineering topics. A space advocacy conference is almost entirely the latter, with a little politics, philosophy, and networking thrown in. SF cons tend to have more businessmen and political types, somewhat fewer unemployed or fantasy-worshipping people. Not that space advocates don't suffer from their own fantasies, occasionally--they do. But to their credit, most space advocates want to see their visions happen a) in the real world and b) within their lifetimes.

I've talked to fellow SF fans who, while captivated by Trek or Galactica, have little to no interest in the actual space program or even "New Space." It is even possible to encounter individuals who are major fans of space-spanning epics filled with all variety of unusual settlements, but are, on a personal, voting level, against the notion of sending human beings to explore other worlds. "Why screw other planets when we've already screwed this one up so badly?" When I hear such comments, I grind my teeth to talc and try not to use foul language.

Screwed up the planet? Have they compared the state of the environment today to what it was in 1970? We've brought lakes back to life. Rivers in Ohio no longer burn. Compared to the former Iron Curtain nations, even with our higher petroleum intake, the nations of the free West are cleaner in air and water quality. And where did we get the brilliant idea to clean up this great globe of ours? By seeing it against the blackness of space from the perspective of human astronauts circling the Moon in Apollo 8. Why is that fact left out of their pamphleteering?

But I digress. The SF community tends to be--and here I stereotype based on personal experience and some of the reactions of fellow space advocates that matched my own--more "artsy," more inner- and fantasy-directed, less reality- and progress-related. The magical worlds of their favorite stories are simply that--magical. The notion of trying to bring about any of the space-minded utopias or solutions in the here-and-now seems to elude them. My "take" on this, from a marketing point of view, would be to appeal to their interest in "origin stories." How many favorite SF episodes from TV or movie chains revolve around the first time X happened or the first time X met Y? Well, we are at the beginning of the settlement of the solar system. I can ask my audience if they would like to participate in those opening chapters or let the drama pass without notice.

Once upon a time, I wanted to be a science fiction writer. After my first advocacy convention, I wanted to be (if such a thing exists) a space marketing writer. I wanted to apply my talent forwriting toward my interest in space activities.

And yet I am going off to OmegaCon to reach back to my roots--my "people," if you will--in an effort to bring them to where I am now: an advocate for space exploration and settlement in the here and now. I might fail. I might get ignored. I might make an impact on one or two people. Whatever. I have to try. There are more SF fans than space advocates, so the effort is worthwhile. And if this trip does prove to be successful, maybe NASA will be more willing to send their own people to speak to them. Of course I'm not sure how I'll define "success," but escaping with my hide intact is setting the bar a little low. We shall see what we shall see. I might blog from my hotel room this weekend, I might have to wait until I get home. Stay tuned. I might even find some marketing answers that work.

Wednesday, March 12, 2008

Book Reviews: Fodor's vs. Frommer's Ireland

Three years ago, when I first got this wild idea of going to Europe, I bought a pair of touring books on my family's ancestral home of Ireland. This year I finally found the cash to make the trip happen, so I broke down and read as much of the Fodor's and Frommer's guides as I needed (i.e. the places where my planned tour are scheduled to go).

I read Frommer's first. Their content is organized approximately geographically, starting with Dublin and working around the island more or less clockwise. It has several redundant maps for each area: one being a hotel map, one being an attraction map, one a restaurant map. Frommer's lavished a great deal of attention on the various pubs in Ireland, one of my favorites being the Ronald Reagan in Tipperary. One thing, I suppose, that Frommer's lacks is a literary link between locations. Each attraction, hotel, restaurant, and pub is given its own detailed blurb, and of course its own number on the map (thus the need for separate maps for each type of location). However, there's not much in the way of context in the writing. A pub could be right next to a museum, or it could be across town. It's hard to tell just from the blurbs, so you have to keep flipping back to one of the maps.

To this end, then, Fodor's has the advantage over Frommer's because it has much better narratives for "suggested itineraries." For instance, the book gives one-, three-, and five-day suggested itineraries, explaining in text how to get from point A to B to C, including places to stop along the way for food or beverages. Their maps, then, include both attractions and restaurants, and so are not broken up by subject matter. This combination keeps things in perspective and avoids redundancy.

Both books have explanatory histories at the back that provide details on Ireland's history, from prehistory to "The Troubles" and beyond. They also provide detailed information on prices, customs, web sites, vital phone numbers, etc. I didn't find one book with more advantages than another. However, Frommer's had a more general section up front, while Fodor's provides this information by region. I probably learned more about Irish history from these books than I ever learned from my family--which I guess shows how important "the old country" was in our home.

So for my money, Fodor's works better. I'll be interested to see how they handle France and Italy.

Tuesday, March 11, 2008

Marketing Space to Multiple Audiences

A friend sent me an article from Workforce Management on Gen Y. Then I got a PowerPoint and paper by Mary Lynn Dittmar and a story by Leonard David about that generation and their relationship to space. Blah, blah, blah. Can't we get off of this topic for a little while?

I wrote my master's thesis on using targeted marketing, and my target audiences included women, minorities, and environmentalists (mostly because there were plenty of references to be found in the English department). The point being here that Generation Y is not the only audience NASA needs to be concerned about. That's why I've written about Gen X and Baby Boomers. "Generations" are easier and less politically charged than the three groups I chose for my thesis. However, the arguments I posed then (and sharpened in a presentation at the 2007 ISDC) are still worth considering.

The easiest way to explain my approach for each of these target audiences is to break them down by their respective top motivators and issues now. My argument is that space advocates should not start with space first, but with Earth-based issues first, and then work our way up toward space by showing how space-related technologies can offer solutions or alternatives to those problems. If we start with the great, von Braunian Vision of a Grand Future in Space, we will lose at least half our audience because most people just don't give a flup. For each of my audiences, I tried to address both those things that inhibited their resistance to (or disinterest in) space as well as those things that are of keen interest to them. It's a mixed bag, but the emphasis is on meeting our audiences more than halfway by understanding what is motivating them to respond in certain ways.

Marketing Space to Women

Relevance of space - The biggest issue one confronts in researching women's reactions and relations to space is that they fail to see the relevance of space activities to their own lives. To which, I responded, "What about jobs, healthcare, or educational opportunities!?" Notice that I didn't mention rockets once.
Space / science / engineering “boring” - This is a tougher nut to crack for a couple of reasons. First there is the nature argument, which states that every individual has particular interests and enthusiasms, and that no amount of preaching or outreaching is going to like them any better. The problem with this approach is if you observe that more men than women are in the sciences, it could be a function of lack of interest (in which case you're stereotyping) or ability (in which case you're a sexist who's stereotyping). The nurture argument states that women/girls don't care about science or engineering because they aren't encouraged enough when they are younger. If anything, I've been told that girls are getting the bulk of encouragement in schools these days while imaginative or technically minded boys are not. Most of the reports I've read on discrimination one way or the other have been andecdotal, so I will just table the nature vs. nurture issue for now and suggest approaches to overcome the "engineering is boring" perception. We should emphasize the fun, challenge, problem-solving opportunities to be had in the science and engineering fields and to overcome the lack of encouragement issue by making a more concerted effort to reach girls and women.

From here on, I'll deal with issues that do matter to women today. My "scientific" method for determining these issues was to go to a variety of web sites catering to women (Oxygen, etc.) and scan their subject headers.
Health Care - This is an easy win for space advocates, as space-based hardware and activities have resulted and continues to provide m
edical spinoffs and innovations that benefit everyone.
Children’s Education - Mothers concerned about their children's education should be easily persuaded of the value of space-related studies, as the importance of math / science education becomes ever more important for overcoming our nation's science / engineering gap compared to other competing players.
Environment - This, too, is an easy sell, as more than half the U.S. population describes itself as "environmentalist" in some fashion. This could be everything from conscientious recyclers to zodiac boat drivers for Greenpeace, but the sentiment still deserves to be taken seriously. Space assets are one of the most critical assets our nation has for environmental monitoring today. Space life support systems have also been used for Earth-based applications, such as water purification. And for the future, one can invoke the value of non-polluting, "low carbon footprint" energy sources such as space solar power and helium-3 fusion. We're not there yet, but if these space-based power sources can be tapped, the benefit will be incredible and the investment more than worthwhile.
Taxes - Okay, I went a little into science fiction land here, but I still believe this as a Reagan free marketeer: An expanded economy = more people able to afford taxes, and the expansion of human society into space means an expanded pie. That translates into more opportunities, more jobs, more potential taxpayers, and more people capable of paying for our nation's commitments.
Said space economy would also expand faster through tax incentives ("Zero G, Zero Tax"), which means tax cuts for people willing to invest in space ventures.
Social Security - As I noted above, an expanded economy can better afford social programs.
Jobs / Workplace Issues - The space economy provides more opportunities for more people. However, this demonstrated demand and improved opportunity for women in aerospace, science, and engineering fields must be shown.
Relationships - A spacefaring society will have need for healthy relationships and families, simple as that.

Marketing Space to Minorities

My "scientific" method of vetting my approaches to selling space to minority groups was to ask a couple friends who don't match my WASP complexion or sex. Again: talking to the audience helps.

Mistrust of majority / social distance - There are several ways the mostly WASP-male space advocacy community can overcome these issues, including: outreach, going where the people are, demonstrating care for minority issues / activities through actions, not just employing words or money, and possibly learning a second language. This means, in short, stepping out of our comfort zones and making the effort.
Relevance of space / what’s in it for me now? - After overcoming the initial social distance problem, the old question of relevance comes up, as it did with women. Fortunately, the answers are the same: jobs, healthcare, and educational opportunities!
Jobs / Workplace Issues (e.g. Fear or expectation of discrimination in the science/engineering fields)
- Efforts must be undertaken to demonstrate that the space economy provides more opportunities to more people than ever before. As a goofy fallback, we could always talk about the “Star Trek” paradigm (IDIC?) of many different faces on the spacecraft. Trek was pretty revolutionary in the late 1960s. Today, Generation Y expects a diverse crew wherever they work.
Children’s Education - Childhood education is a primary concern of parents in any group, majority or minority. Again, math and science are critical to our nation's future, and the jobs that come with them will keep America strong and its citizens prosperous.

Marketing Space to Environmentalists

It is still my contention that environmentalists represent a very important and overlooked set of allies for space advocates. I saw that someone has written a book on this topic recently, so it's not that far out of an idea. However, since I haven't read it yet, I'll simply offer my thoughts on issues where space and environmental advocates share common ground.

Global Warming / Climate Change - Mind you, the pro-space community is just about as divided on this issue as the general public--about what the actual trends are, and what their sources are--but most folks in the pro-space community will agree that space provides excellent platform for collecting hard data. The “Greenhouse effect,” after all, was discovered as a result of Venus lander data (what more might we learn from sending additional probes or people to Mars?). And, as noted earlier, solar power satellites or helium-3 power sources could reduce carbon emissions.
Space hardware (spinoffs) have also made contributions to fuel efficiency and fuel cell development here on Earth.
Alternative Energy - See above.
Green Living & Design / Recycling - Learning to live within human-made limits on other worlds can help us learn how to reduce resource depletion here on Earth.
Biodiversity - Let's assume for a moment that we know particular species are on the verge of extinction. Using the Moon as a place to store DNA samples of Earth’s life forms makes sense. This is a space-based version of the "doomsday vault" they just built in Norway.
Pollution - Again, space-based alternative energies can reduce the amount of pollution caused by mining for and burning fossil fuels. Also, mining for metals on asteroids reduces strip mining and chemical contamination of water supplies here on Earth.

And that's essentially it, folks. We've got a lot of different target markets out there. Much as the nationalist in me wishes that "shared narratives" were still possible, I'm afraid our culture is becoming increasingly Balkanized and fragmented, and one-size-fits all marketing messages are a thing of the past. Perhaps the exploration, development, and settlement of space could become that unifying narrative! It's up to space advocates to at least try. The more people we can get on this bandwagon, the better.

I will add a few caveats, cautions, and warnings here because I think they warrant mention:

  • Understand your audience’s viewpoint, but don’t pretend to be something your not (i.e. wear a high school jacket, dress like a rapper, use dialect)
  • Don’t insult, pander, or condescend to your audience
  • Don’t contradict yourself or your group’s message (e.g. espousing capitalism one week, communism the next)
  • Don’t engage in class warfare (i.e. divide and rule)
  • Don’t make promises you can’t keep
  • Don’t lie

And here are some summary points that I'll throw in from my presentation:

  • Space advocacy combines technical communication, politics, and marketing. Space advocates need to learn all three.
  • Space advocates need to use audience analysis to meet the needs of their potential audiences.
  • Different audiences require different messages.
  • Space advocates need to start from existing needs and work up to space rather than attempt to start from an overarching message from above and work down.

The space advocacy community should still operate from some core principles, including freedom, tolerance, capitalism, religious plurality, and scientific progress. If we can't even agree on fundamental ideas (in the American community), then no amount of targeted marketing will help us. But in the meantime, let us begin to reach those new audiences. We have to start somewhere.

Monday, March 10, 2008

Other Travel Sites, Some Good, Some Iffy

A coworker recommended the following site to me: http://www.gapadventures.com

I gathered, first, that the group catered to younger folk. The “adventure” part of the travel is usually a giveaway. And then I read some of their copy. There was this big emphasis on “authenticity” and “environmentally sustainable” tourism. Oh goody: eco-tourism. That means, what? Sleeping with the bugs and using biodegradable toilet paper? But the authenticity thing kept coming back to me because of the promotional videos on the site. They seemed to have an awful lot of them, and in them the travelers are talking to the camera.

So yes, my caution antennae were twitching appropriately. Turns out that “These documentary style episodes will give you the chance to live vicariously through our travellers’ experiences.” Which means, that my personal, private travel experiences would become a g-d reality show, which is about as inauthentic an experience as one can have and still be on planet Earth.

I appreciate the sentiment, but on the whole I think I’m better off with the blue-hairs. Or alone. (BTW, my coworker did explain that she was kidding. My one-track mind sometimes forgets about humor and other times revels in nothing but, often at the most inopportune moments.)

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Other site recommendations did come in, however:
And awayyyyy we go!
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On a completely related note, I discovered that it is nearly impossible to do vacation planning for Ireland without buying Guinness. In my case, I went for the Guinness Draught bottles, which have that clever nitrogen thingy (oh, excuse me, it's called a widget) inside to induce carbonation. Brilliant!

Saturday, March 08, 2008

More Vacation Research


Having more or less nailed down my anticipated destinations, I can also hone my travel research. I found some new sites, through friends and my own research. Some links include:

And the fun continues.

Wednesday, March 05, 2008

The Latest Vacation Brainstorm

This one struck me at lunch time. Given my continued inability to find hotel rates that won't drain my budget completely, I went completely the other direction again and considered, instead of one, big tour, a series of three shorter tours:

This actually offers three different experiences: bus tour (more or less), cruise, and stationary experience with walking tours set within one city.

However, a pal suggested that a friend in Britain might get me a couple of free pints in one of several pubs owned by a friend of a friend. So the above itinerary could include a couple days on the front end in England--one to get to London (and maybe do that theater thing at The Globe), one to get a train across the West Country, stop in one of those aforementioned pubs, and then get to a ferry port in Liverpool or Wales to make it to Dublin. Doable, of course, just an extra stop or two. And it might mean cutting the Rome stay short, which would mean independent touring in Roma Aeterna. That might or might not work, depending on how much English the average Italian knows. The most common advice I get from family and friends--most of whom are about as linguistically ignorant as I am--has been to get guided tours in countries where English isn't the native or most common language. That ignores the problem, however, of driving on the wrong side of the street, which is made doubly difficult after a wee nip of the creature. Suddenly a bus full of watchful blue-hairs isn't so stupid.

Anyhow, the seesaw discussion continues. I really like the three-country, three-tour journey, though. It also looks like I can save the better part of $2,000 on lodging/transport that way. The questions then become:

  • How much free time will I have away from the blue-hairs?
  • When with the group, can I play well with others?
  • Can I manage the transits between tours (Dublin-Lyon, Lyon-Rome) without bolluxing things up completely?
  • Will any travel agent put up with such an outrageous itinerary?

The planning and cogitating continue.

Marketing Space to Baby Boomers

I’ve put this off long enough, but it needs to be said: we still need to market space exploration, development, and settlement to Baby Boomers (born ~1948-1963, now aged 45 to 60). Why? The answers are simple: they’re still a large chunk of the workforce—the vast majority of the aerospace workforce—they haven’t all retired yet, and they still have most of the money. As they do retire in earnest, they will turn into—if they have not already—crotchety, older versions of themselves, suffering from what Alec Guinness called the “vices of old men”: mistrust and caution. They will have their health care and Social Security checks to consider, and will not want anything interfering with federal spending on them—including NASA. It’s no surprise that AARP is now one of the most powerful lobbying groups in Washington, spending in the tens of millions every year.

We have one primary advantage with keeping space “sold” to the Boomer generation: they are also NASA’s primary supporters because they grew up with and helped launch Apollo. If you want to know what cultural events the Boomers experienced, a viewing of the movie Forrest Gump or American Graffiti will do nicely: Sputnik, racial integration in the South, the Bay of Pigs Invasion and Cuban Missile Crisis, the “space race,” the erecting of the Berlin Wall, the assassination of JFK and later his brother RFK, the marches and assassination of Martin Luther King, Jr., Vietnam, the “Summer of Love,” rock ‘n’ roll, the riots at the 1968 Democratic National Convention, Woodstock, and the various movements that would impact Generation X into the ‘70s and ‘80s.

The Boomers were children of America’s post-World War II prosperity, as the Greatest Generation came home and set to building a peaceful, more prosperous nation than they had known during the Great Depression. The nation itself, while not exactly at peace, was not exactly at war, either. There was the Cold War, which threatened utter annihilation via nuclear war with the Soviet Union, and there were police actions in various places to contain communism, Vietnam being the largest of such conflicts. As the World War II generation set to remaking the world, their children, made comfortable by that world, had the time and leisure to change things. They were encouraged to speak their minds and were the first generation of “teenagers” that companies marketed products to explicitly. Unlike Generation X, who was told they would be the “first generation in America to do worse than their parents,” Boomers were told they could do anything. And in a nation that sent men to the Moon, such conceits were reasonable.

The problem with Boomers, if I may say so from my Generation X blogger’s soapbox, is that they set to remaking everything in their own image, from music to culture to the media to relations between the sexes to clothing, and not all of it was for the better. However, they were a large cohort, and so they had power. Jim Morrison, who was actually a pre-Boomer (born 1943), got the anthem just right: “We want the world and we want it now!” As in the French Revolution of 1789, everything was up for grabs, and subject to question or destruction if it didn’t please the masses. Down with marriage! Down with the church! Down with The Man! Down with the military! Down with bourgeois morality! The problem with throwing all those things out, as the French learned, was that the things that replaced them could be much, much worse.

But I’m getting off my track here, as I feared I would. The question before us is, “How do we keep the Boomers supporting space?” Again, the fact that they grew up with Apollo should count for something. We need to ask them if they want their Gen X and Millennial children and grandchildren to feel the same excitement that they did. Isn’t that worth something? Do they want their kids and grandkids to have the same opportunities that they did? Aren’t space exploration and development exemplars of unlimited opportunity?

Another angle: again appealing to Boomer self-interest, what about space-based medical research and spinoffs? Weightlessness results in weakened immune systems and loss of muscle and bone tissue, which are also problems affecting the elderly. Might space not provide an opportunity to keep Boomers younger longer?

Angle #3, the one Mike Griffin has been using now and then: We are in another space race, though a slower one, with the Chinese, Europeans, Russians, and eventually the Indians and Japanese. Do we really want to get that far behind again before we decide to catch up? Apparently so.

Angle #4: Emphasize the environmental benefits of space development. This can take multiple forms, from Earth observation satellites to space-based power sources (space solar power or helium-3 fusion). Along with this argument one can throw in the mining of asteroids and the Moon for metals and minerals that are becoming harder and more expensive to find. And mining itself is a dirty process, with ground water contamination often an unhealthy side-effect. Take those activities into space and import power from space. High-density energy sources from space allow for clean energy that does not require us to cut back our high-powered lifestyles.

Angle #5: Retiring Boomer scientists and engineers can have late careers as teachers, trainers, or mentors for the next generation. These retirement careers can supplant income lost from full-time jobs and enable Boomers to pass on their knowledge.

Angle #6: New vacation/retirement opportunities. Suborbital space tourism is already generating enough buzz to keep people’s eyes fixed on Mojave, California and other godforsaken spots as the next phase of cutting-age adventures. Imagine what orbital or lunar tourism will do. And what if we finally manage to build large-scale settlements at L4/L5 or on the Moon? Wouldn’t lower gravity be a benefit to any senior? (Of course they’ll have to be healthy enough to survive the lift to orbit first…)

Angle #7: Investment opportunities. The Boomers might be big fans of the welfare state, but they're also the same "Me Generation" that enjoyed the big gains of the '80s. "Greed is good," or so Gordon Gecko claimed. And like any good group of Americans, they're not above making a few extra bucks if they think a space venture is a good investment.

Angle #8: Space could provide some unique opportunities for estate and funeral planning. Consider the money being made on sending one’s ashes into space. And what about tax-free annuities that fund your grandkids’ settlement of the Moon or Mars? It’s a break for the Boomer, and if the kids decide they don’t want to live in space, they take the tax hit, not Mom and Dad.

These are just some thoughts I threw together for an ISDC presentation. No doubt there are others. The point being: we need to keep the Boomers interested and engaged in space activities before they decide that medical expenses and cash handouts are more important to them than the frontier that might make America rich enough to pay for them.

Now let’s see what sort of ruckus this will cause.

Tuesday, March 04, 2008

Marketing Space to Gen X

Okay, enough with all the fawning over Gen Y. I have no objection to "selling space" to the youths, mind you, but it's like Generation X (born 1963-1977, now aged 32 to 45) has been completely ignored, left behind, and given up on. We've got "the influence list":

  • Space: Apollo 11, Apollo 13, Skylab, Shuttle when it was new, Challenger
  • OPEC Oil Embargo/gas lines
  • Watergate
  • Fall of Vietnam
  • The beginnings of terrorism: 1972 Olympic Massacre, the 1983 Marine barracks suicide bombing, TWA Flight 847, Achille Lauro hijacking, Iranian hostage crisis, Gulf War I
  • “Stagflation”/Misery Index/recession
  • The Cold War: Soviet invasion of Afghanistan, 1980 Olympic Boycott, the fall of the Berlin Wall, and the Cold War's end
  • Reagan shot
  • AIDS/HIV
  • Movies: Star Wars, Star Trek, Ordinary People, The Godfather, Kramer vs. Kramer, The China Syndrome, and an endless series of horror and disaster films
  • Other items: increase in divorces, “latch-key” kids (I was one), and working moms; disco, classic rock, and “hair bands”; micromarketing; “upscale” everything
  • New arrivals: Environmental, feminist, homosexual, and multicultural movements, all-volunteer military service, video games, frequent flyer miles, personal computers, cell phones, the internet, women in combat

Anyhow, those are the big influencers. But how do you take these activities/events/influences and translate them into something positive? That's my job, I guess. Anyhow, Gen X has had more than a few hard knocks. The buoyant confidence that put Americans on the Moon two weeks before my birth was spent or lost in disillusionment. The '70s really sucked: the environment was bad, our society was bad, music was bad, fashions were depressingly bad (and have made a comeback now, with slightly better colors), our government officials were bad, crime was bad, our parents' marriages were bad, our international standing was bad. And later, AIDS made sex bad in a totally new way.

On the other hand, we also had the '80s, which featured the great political influence in our childhoods, Ronald Reagan. He introduced supply-side economics to the nation, reduced taxes, increased defense spending, and the heretical idea--after a decade of gloom--that America was a good place to be. Of course Reagan was also portrayed as a gun-toting cowboy by the media and the communist Gorbachev was portrayed as some sort of secular saint. And despite concerns that reduced taxes would hurt government revenue, the economy expanded, along with tax receipts. Our movies became a little more gung-ho as our all-volunteer servicemen (and women) gained renewed respect. Yuppies--Boomers who grew rich in the Reagan era--eventually gave way to dot-com millionaires (yes, us, but obviously not all of us).

I'd venture to say that this has made us mistrustful of idealistic, big-government solutions to anything. Note for example the flat, small, "lean and mean" organizations of the dot-com age. We're quite entrepreneurial and so not shy about working hard for a good wage if it's to be had. I'm not sure how many of my peers are only children, but those who are/were have a strong independent streak to them. So any "campaign" would need to show how space can empower the individual to do more, be better/stronger/faster, make more money, etc. I think Gen X individualism is a little different from Boomer or Millennial individualism in that Xers are more loner individualists rather than individuals-in-a-group. Mind you, we still had Scouting, Sunday School, little league baseball, and soccer. However, it's been my perception--and I could be wrong about this--that we haven't been big "joiners" of things like the Jaycees, Chamber of Commerce, Elks, Moose, or Masons, let alone actual churches.

So the trick here is to work on personalization--find ways for Gen X to access space-related materials/information in such a way that it would be part of their individual lifestyle. It's more of a scatter-shot approach, but it forces you to think creatively about how to place content. This is where I get my notion that if you want to get people interested in space, you need to start with the individual's interests first, and then work your way up to space. If the other person(s) don't give a fig about space, then you've lost them before you ever get to the "relevance" section of your spiel. But, again, that means taking time to "engage in dialogue," to use the current argot, and find out what the other person's interests are first. It's more work up front, and it circumvents the whole idea of a canned speech, but then that's the point. Canned speeches are inherently institutional and will quickly be mistrusted: "What's your angle?" is a likely response. Another is, "That's fine for your organization, what's in it for me (WIIFM)?"

And it's in the WIIFM world that Gen X is almost shameless. Appeals to country, cohort, or creed might work with some (serving and retired military, for instance), but any big-picture pitch is going to have to get to the WIIFM pretty damn quickly or the interest window will close. Even something as wacky as settling the solar system isn't that far out to us if we see that we can make a buck off of it. In the end, the WIIFM for us will boil down to money or an increase in personal options.

Of course we're not all loners or Ayn Rand-ish capitalists. We too wish to belong and to do good works, even if those works are on our terms. To overcome our hard-learned mistrust of organizations, managers need to demonstrate commitment to some sort of principle, even if the principle is making money. Consistency and "walking the talk" matter to us. Hypocrisy might be the biggest crime among Gen Xers. Say one thing, do another, and you've lost the respect of your Gen X employees. Overpromising is another variation of this problem. Don't bull$h!t us. Tell us honestly the whys of a particular activity along with its potential downsides, and we'll accept it more readily than if you try to oversell its upsides and minimize its downsides.

Okay, great. I've got my approach. Now I just need to find a way to apply it. Or better, a way for the Boomers above me to accept it. Interesting line of work I'm in.

Monday, March 03, 2008

Tour vs. Independent Travel, The Debate Continues

I was doing fine with this independent travel thing until I started looking more in-depth at the prices of things. And, to be honest, the aggravation of planning my own logistics. One suggestion I heard made sense: do part via tour, and part on my own, after I'd gotten used to the whole being-in-Europe thing. Yes, I'd end up with a bunch of blue-haired ol' ladies, but I'd also not be shelling out $200-400 a night for a hotel room and wouldn't be looking over my shoulder every g-d minute watching for pickpockets. Mind you, that might happen anyway, but a) this is my first trip to Europe, and b) I'd be on my own. No, I don't play well with others, but I also don't do languages so well, either. A friend asked me if I wanted to have a pre-canned or "authentic" experience. A book noted that if I just wanted to do a tour, I'd be better off just going to Epcot and saving myself the trouble.

So mostly I'm feeling lazy, paranoid, and a tad overwhelmed. My family members' insistence that I avoid a travel agent doesn't help. And if I go back to the pre-canned tour idea, I could just as well do a cruise on the Med, and save myself the aggravation of rail and buses. Finish that off with a few days in Dublin, and call it a done deal. Maybe I could compromise and find a history-focused tour, since I'm so gung-ho to broaden my education. Hmf.

The debate continues.

Sunday, March 02, 2008

Book Review: The Sun Also Rises

If you know people who drink a lot, you have some idea of what The Sun Also Rises is about. Of course Ernest Hemingway's first novel is about more than just a group of people who drink a lot. It's got some of EH's other favorite activities, such as writing--more talked about than seen--or wandering around Paris or fishing or watching bullfights in Pamplona, Spain.

I have read this book several times, once as required reading, I think, and the other times to get in a Hemingway mood for one reason or another. Probably when I was in the mood to drink. This is a hard book to read sober because you realize how ugly people can get when they're mean drunks or emotional, or just plain bad. It is rather like a long summer or 1920s road trip gone bad.

EH's cast of characters includes Jake Barnes, an American expatriate who was wounded and made impotent by the First World War, his Jewish tennis partner Robert Cohn, an old romantic acquaintance of Jake's named Lady Brett Ashley, her fiancee Mike, and one of Jake's drinking-and-writing buddies, Bill. Hemingway describes the actions and conversations of these people over the course of a variety of drinking parties in Paris and Pamplona, broken here and there by moments of tourism or fishing through Spain and, again, more drinking. This is life among the "lost generation," as Hemingway saw it. The prose alternates between bald and rambling, as Hemingway sometimes ties long sentences together with "and," but you get through it just fine. We end up seeing a love triangle, a drunken road trip gone bad, and a case of unrequitable love on Barnes' part, given his male infirmity. One can probably look for symbolism if one tries, but I don't think that was what Hemingway was going for, anyway. He seems more interested in portraying a certain mindset through dialogue and occasional long stretches of introspection. You get out of it what you want to. I don't even know if it's a question of liking it anymore. It is what it is.

Another book along these same lines is The Great Gatsby, which is a much better work by Hemingway's contemporary F. Scott Fitzgerald. In both stories, we have an "innocent eye" protagonist who shapes our impressions of others by his narration, not by how he interacts with them, which turns out to be a slightly different matter. In both stories, too, we have a middle-class narrator observing the failings of richer people and not finding them any more superior.

Again, I was rereading this book for my European-trip-planning ulterior motive. Not being much on fishing or bullfighting, I can't see this book helps my travel plans. Drinking I can do anywhere, though the book is a healthy reminder of why the hard-working, hard-drinking lifestyle can be a drawback. On the plus side, The Sun Also Rises is blessedly short. One wonders how and why English professors pick books sometimes.