Thursday, June 25, 2009

Book Review: NewSpace Nation

Here's a clever way to get your political tract out to the public: put it on Kindle and charge a few bucks. I say clever only to the extent that I allowed myself to be persuaded to buy it (Kindle really IS bad for impulse book buyers).

So what do you get for your $4.99 (more than I paid for the complete works of Aristotle, Plato, or the King James Bible, by the way)? Basically, you are treated to a part-philosophical (libertarian), part-economic tract that discusses the basics and virtues of "New Space" companies--that is, smaller entrepreneurial firms formed in the last 10-15 years that are not making the bulk of their money through government contracts.

This unique economic niche includes groups like the Rocket Racing League (and the companies producing their racers and engines), Zero-G Corporation, and Virgin Galactic (which is hardly "small" in the financing sense, given Sir Richard Branson's deep pockets--a point Mr. Krukin hedges by noting that defining a "NewSpace" company is sometimes more art than science).

Each section cites the company web site and other details. Essentially what you've got here is a handy marketing brochure for the private space industry, albeit a brochure that you pay for.

For people unfamiliar with the libertarian point of view, the author Jeff Krukin describes the advantages of this new upstart segment of a 50-year-old industry as follows:

  • Market segmentation
  • Emphasis on private customers rather than cost-plus government contracts
  • Free, expanding markets / economic development
  • Job creation
  • The simple focus on profit rather than maintaining political support, which is an annual battle for NASA
  • New resources

Perhaps now is a good time for a tract like this, given the government's increasing desire to downplay capitalism in favor of government regulation of industries. Gosh knows I'm a big fan of capitalism, and miss it more every day. However, this text is a little overpriced, given its length--430 "locations" (pages) at the font size I use--and the much lower price for much longer products on the Kindle site. Still, it's a good thing to have, if only as a reference for keeping one's message short, punchy, and to the point. A- for message, C+ for execution and price/value.


Douglas said...

Hooray NewSpace!!! You know me, I'm all over that!

Jeff Adams said...

Hello Sir

I have been maintaining this blog for more than a year.

My blog deals with current news on NASA Space Missions,International Space News,Shuttle & Station,Moon & Mars,Solar System,Earth,Universe,Aeronautics,Science & Technology International Space Station, NASA, Shuttle & Station, Moon & Mars, Solar System, Universe.

I have got many back links for my blog from government sites, org sites, as well as edu sites.

Sites are as follows

So If you could provide me a link to my blog, it will be much more useful for user and young school and college peoples.

Around 10,0000 visitors daily visits my blog. So it will be highly benefited for your sites also.

It would be great pleasure if you can add this link in your blog so that it can benefit our visitors.

Hope you would add my blog.

Please respond to me for this mail.

Awaiting for your reply.

Jeff Adams

Jeff Adams said...

Hi Douglas

Great Posing, Very much useful blog.

Please add my link in your blog.

May i know your email id.

Please send me your email id to my mail id